title. steps

client. al jazeera

date. 2015

AL JAZEERA

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AL JAZEERA CAME TO THE FILM HOUSE TO CREATE A CINEMATIC DOCUMENTARY TEASER TO PROMOTE AND CELEBRATE A SPECIAL TENTH YEAR FOR THE DOCUMENTARY FESTIVAL.

WITH THE FESTIVAL'S THEME OF 'STEPS', WE USED THAT LITERALLY AND FIGURATIVELY TO CONVEY WHAT IT MEANS TO MOVE FORWARD IN LIFE AS WE GROW AND TAKE ON NEW CHALLENGES

A JOURNEY OF A THOUSAND MILES BEGINS WITH A SINGLE STEP.

SHOT AROUND QATAR, WE CREATED SCENES AS IF THEY COULD BE FROM ANYWHERE AROUND THE WORLD TO HEIGHTEN THE INTERNATIONALITY OF THE COMMERCIAL.