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title. fabric
client. ooredoo
date. 2016
SUPERNET
TELECOMS GIANT, OOREDOO, CAME TO US WITH AN IDEA TO SYMBOLICALLY REPRESENT THE FAR-REACHING AND WIDESPREAD COVERAGE THAT THEIR ENHANCED NETWORK NOW OFFERS, UNDER THE CAMPAIGN NAME, SUPERNET.
AS A METAPHOR FOR NETWORK COVERAGE, WE USED YARDS OF NEVER-ENDING SHINY FABRIC, DROPPED IT OFF BUILDINGS AND RAN IT THROUGH THE DESERT.
WE HAD THE PRIVILEGE TO WORK WITH OUR FRIENDS AT ANALOG STUDIO IN LONDON TO GENERATE AMAZING VFX DRAPES, DRIFTING DOWN DOHA'S SKYSCRAPERS.
THE FILM GARNERED THE MOST ORGANIC LIKES PER VIEWS THAT ANY OOREDOO FILM HAS EVER SEEN.
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